Vision Rx initiates Rodenstock Seminars in India (photos in CD)
Kolkata-based Vision Rx Lens, India's leading spectacle lens manufacturing company, recently organized Rodenstock seminar series, which turned out to be a thumping success. Vision Rx Lens is in partnership with Rodenstock, Germany, a highly popular brand of quality lenses and frames. The lenses are available in Single Vision, Bifocal and Progressive in both white and photochromatic.
The seminar series was conducted in major metros and mini metros across India. Initiated during the third quarter of 2006, the seminars provided an opportunity to the opticians, traders and dispensers to meet under one common platform so as to learn more about the extensive product range of Rodenstock and gain an insight to progressive lens dispensing.
Vision Rx is committed to grow the Indian optical market. The seminar series is one more step in this direction to expand the market for Rodenstock spectacle lenses in India. The organizing members for the Rodenstock seminar series comprised Mr. Amitava Ganguly GM Sales, Mr. Saugata Mitra Sales Manager Rodenstock and Mr. Ajay Mishra, Manager Training & Technical Support. The local sales representatives of the respective cities assisted them.
In the first phase, the seminars were conducted in Vizag, Pune, Ahmedabad, Hyderabad and Vijaywada. They were held in the top-notch hotels in each city and mainly on Sundays. The seminars received overwhelming response from the invitees with the turnout close to 100% during each seminar.
Vision Rx Lens has its own state-of-the-art Lab or Service Center in all the cities where the seminars were held except Vijaywada. Following the seminars, the opticians in these cities are being serviced better in rapid delivery time with their requirement for Rodenstock products.
Mr. Ajay Mishra, Manager Training & Technical Support, officiated the seminars. He had recently undergone training in Thailand on Rodenstock products. The highlight of the seminars was the discussion about Rodenstock Company and the various products that are available in India along with their features & benefits. A detailed presentation was made on Progressive Individual Lens Design, which has been recently launched in India. A special presentation on correct progressive dispensing was appreciated by all the attendees.
The sessions got rounded off with insightful deliberations on topics covered. The delegates on their part were very enthusiastic and displayed a high level of understanding. The sessions were wrapped up with a small quiz on Rodenstock products. Special gifts like Rodenstock T shirts and other merchandising materials were presented to the winners. An exclusive prize, the Demo Viewer, was also given to one of the optician who answered a special question on Rodenstock product.
The seminar series received much appreciation from dispensers, opticians and traders alike. The opticians who attended the seminars were pleased with Vision Rx's enterprise as they felt that it was a valuable step and appreciated the information and clarification provided on the product. They fulfilled the goal of upgrading the quality of eyecare in India through practitioner education.
The Rodenstock seminars series are to be continued in other cities in 2007. The plan is to conduct around 10 to 12 seminars in various metros and mini-metros of India, like Cochin, Bangalore, Coimbatore, Kolkata, Delhi, Mumbai, Ranchi, Patna, Bhubaneshwar, Indore, Guwahati, Nagpur, Chennai and Jaipur among others.
02
Vision Rx Lab's Hi-Tech Lab in "God's own land"
Kerala, popularly known as the "God's own land" tucked away in the South West corner of India, is privileged to get its first high technology ophthalmic lens production outfit with an ultra modern anti-reflection coating plant, thanks to the initiative of the Kolkata-head-quartered Vision Rx Lab who have extended their operations to the country's far south.
The state-of-the-art laboratory at Vallanki Towers on B&C Krishna Swamy road in Cochin was on February 3 formally inaugurated by the City's mayor, Prof. Mercy Williams, though it was commissioned into operation a couple of weeks earlier.
Dignitaries present on the occasion included councilor Lino Jacob; All Kerala Optical Association's President and General Secretary Sunny Paul and Paul K.J. Manvettom, respectively; top management executives of Rodenstock Asia Pacific comprising Managing Director Cedric LeBel, Sales Manager-India X China S. Sedtasiri and Professional Affairs Manager Yantri Waldi; representatives of the industry, trade and profession and senior executives of Vision Rx Lab.
In his introductory speech, Vision Rx Marketing Director Lalit Kumar Gupta claimed that Vision Rx Lab had been offering a wide range of progressives, bifocals and single vision brands targeted at retail outlets and optical chains. He referred to the newly installed plant as the first-of-its-kind in Kerala that would bestow a unique pride on the State's optical industry.
"The Cochin unit is the third of Vision Rx Lab's AR coating plants, the other two being in Kolkata and Delhi", he said and further disclosed that a fourth one to be set up at Mumbai was on the anvil.
The marketing director added "we are committed to extend much improved service, have plans to set up modern labs at all major metros and cities in the country. He concluded his speech on an optimistic note by observing that the substantial NRI population in the state would play a major role in boosting the demand for anti-reflection coated lenses.
The new plant is equipped with complete imported state-of-the-art technology from Germany, France & Switzerland and has a production capacity of 400,000 high-tech spectacle lenses per annum. Designed with modern production processes, stringent quality controls and international logistic systems by the Vision Rx Lab technical team, this plant is expected to offer advanced lens products to opticians in Kerala with minimum delivery time.
Using the latest SATIN Coating technology, the AR coated lenses produced at this plant have an extremely smooth surface that make the lens less sensitive to dirt and oils while preventing the surface from becoming dirty, thereby leading to greater end-customer satisfaction. In addition, the plant offers a wide range of spectacle lenses from internationally reputed brands like Rodenstock Germany, Transitions USA & Shamir Optical, among others to provide solutions for all types of spectacle users. The advanced AR coating is available for all spectacle wearers including single vision for the younger wearers to the above 40 age group, who require bifocals or the new generation no-line progressive lens wearers.
